4chan members feel that Huh is ripping off their community for his own profits. And, according to a WIRED article, Huh’s profits are quite large.
This brings me to ask the question: what next? If we look at the history of trends, we find that they typically originate from a small group, then get discovered by pop culture and watered down until everybody’s pretty sick of them and the originators are already onto something new. So what is that new thing?
It’s hard to say. I don’t think memes will stop anytime soon, especially since there will always be somebody, somewhere in an office complex who is bored out of his or her mind. But as the internet becomes more and more interactive than it already is, I predict an even faster spread of memes through real-time editing or some kind of group-editing function, where a group of people can make a meme together, all at once, even though they are in separate places. I will say here that people who are more familiar with the most updated technology might be able to point to something that already displays this behavior, but I have yet to see it.
It reminds me of DJ battles, or breakdance gangs like in Breakin’, where individuals build upon each other’s work as it’s happening. I also think that memes could become so mainstream that they will inspire television shows in which different “meme teams’ will compete for the most well-executed reproduction. Or, as the ever-popular theme of competition through media grows, perhaps points will be awarded to meme-makers that give them some kind of status that’s higher than a simple thumbs up or star-rating.